Let’s face it: teaching entrepreneurship can feel like pulling teeth when students shut down in front of you.
You ask a question. Silence.
You put them in groups. Shrugs.
You assign financial modeling or customer interviews. Panic ensues.
Sound familiar?
The truth is, your students want to succeed.
But they struggle with real-world entrepreneurship skills, like financial modeling and customer interviews, because they don’t get enough safe, low-stakes practice.
That’s where ExEC’s AI simulators make all the difference.
Why AI Simulators Work When Lectures Don’t
Textbooks, case studies, and group projects are all great, but they rarely provide:
- Interactive practice
- Immediate feedback
- A chance to fail safely and try again
Simulations create a safe space for students to develop their skills without the fear of being judged. They mimic the complexity of the real world, but in a way that’s repeatable, measurable, and, most importantly, engaging.
Two Skills Your Students Need to Practice (But Don’t)
In our work with thousands of entrepreneurship professors, two challenges come up again and again:
- Customer Interviews:
Students don’t know what to ask or they’re too nervous to speak up. - Financial Projections:
They guess at numbers and hope for the best, without understanding how their business model fits together.
Fortunately, we’ve created two AI-powered tools that solve both problems.
Let’s break them down.
The Customer Interviewing AI Simulator
Customer interviewing is a critical part of entrepreneurship education. But when you tell students they need to interview strangers, many freeze.
They’re afraid they’ll sound foolish. Or worse, that they’ll get it wrong in front of their peers.
ExEC’s AI Interviewing Simulator is designed to reduce that anxiety.
How it Works
- Students “interview” an AI acting as a potential customer.
- The AI responds realistically based on the student’s questions.
- After the interview, students receive personalized feedback on their performance: what worked, what didn’t, and how to improve.
Why Students Love It
- It feels real, but not intimidating.
- They can repeat interviews until they feel confident.
- They learn to ask better, more open-ended questions without fear of embarrassment.
“This exercise was great for me to see where I could be improving my interviewing skills.”
– Student at the University of Nebraska–Lincoln
See the Interview AI Simulator in Action
Watch how the AI Interviewing Simulator helps students:
- Test different questioning strategies
- Practice in a judgment-free environment
- Build confidence through repeated practice
- Receive immediate feedback on their technique
The Financial Projection AI Simulator
Financial modeling is notoriously one of the least engaging parts of a business class.
Why?
Because students often don’t understand how one assumption (like pricing or conversion rate) affects the bottom line.
ExEC’s AI Financial Projection Simulator changes that.
How it Works
- Students input their business assumptions (price, costs, sales channels, etc.)
- The AI evaluates whether their model is realistic and profitable
- Students immediately see how each decision impacts their revenue, expenses, and profit
What They Learn
- How to spot unrealistic assumptions before it’s too late
- Pricing, marketing, and operations are all connected
- How small tweaks can completely change a venture’s viability
“I feel excited because I started confused but ended this feeling more confident!”
– Student at the Southern Alberta Institute of Technology
Financial Modeling Simulator Demo
Watch the simulator in action!
This short video will show you the simulator’s features, plus the easy workflow your students will follow.
You can adapt the simulator for small classes or large lectures and for short activities or multi-week projects. It’s entirely up to you.
Better Practice, Better Outcomes
When you combine these AI simulators with your lessons, you’ll have more engaged and confident students.
Both simulations are:
- Plug-and-play with your existing curriculum
- Available as stand-alone exercises or part of the full Experiential Entrepreneurship Curriculum (ExEC)
- Designed for intro and advanced entrepreneurship courses
Ready to Transform Your Class?
These AI-powered simulators are included in ExEC, a full-course solution built to make your teaching easier and your students’ learning stick.
If you’re looking to increase student engagement, reduce lecture time, and build true entrepreneurial skills…








