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Engage your students with hands-on, experiential exercises. Teach critical skills like problem validation, financial modeling, and customer interviewing—no extra prep required.
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Improved: Pilot Your Purpose v2
Not every student dreams of becoming an entrepreneur but... Every student yearns to find their purpose. Regardless of their entrepreneurial ambitions, helping students define their purpose will give them a reason to learn entrepreneurial skills. Whether they want to...
Your Day 1 Problem
Students' eyes glaze over when they read the syllabus. How we can engage students and start teaching them entrepreneurship skills from the moment they walk into our classes? Jay Markiewicz from Virginia Commonwealth University developed a novel way to start your...
The NEW Marshmallow Tower Challenge
This revised version of the Marshmallow Challenge is a really fun way to teach the importance of iteration, experimentation, and the value of failure. This updated exercise will help your students learn: Why hidden assumptions hinder entrepreneurs How iteration and...
Teaching the Business Model Canvas: Part 1 – Intro
When we ran a workshop with Dr. Alex Osterwalder about how he teaches his Business Model Canvas, attendees were so excited about what he was sharing, 98% of them voted to change our schedule on the fly and extend his session from 60 to 90 minutes. The exercises he was...
Financial Modeling Showdown: A Game to Teach the Basics of Entrepreneurial Finance
If your students get bored (or anxious) when you start talking about finance, you know what's waiting for you: Disappointing and unrealistic financial projections. Financial modeling is incredibly difficult to teach in an engaging way. That's why, in addition to our...
Failure Resume
Have you ever had a student: Pretend to interview more customers than they actually had Skew the results of an experiment to make their product appear more successful than it really was? Misrepresent why they weren't able to complete an assignment? The reason we see...
Exercise: 60 Minute MVP
Imagine looking out at your classroom, and every student is talking and typing furiously. It's noisy. Students are learning together and teaching each other. There's a buzz of nervousness and excitement! This is by far, one of Justin and my favorite in-class...
Design Thinking 101: Design the Ideal Wallet
Inject Design Thinking In Your Class Whether starting a business, or working within a business to develop new products or services, understanding the design thinking process is a powerful tool to deliver and capture value in the marketplace. The Wallet Project, from...
Observe Customers Where They Are
Are your students shy about conducting customer interviews? Do your students struggle to collect information about problems from customer interviews? Observing customers is another great way to gather customer information. In some important ways, it can provide even...
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AI Marketing Lesson Plan: Marketing Madness
You can always tell when students are phoning in marketing assignments. The ads look fine. The copy sounds professional. But if you ask why one idea is better than another, the room gets quiet. They've learned how to make things look “good.” They haven't learned how...
Student Engagement Strategies That Work: SLAP Your Students
When it comes to teaching, the most effective student engagement strategies aren’t about entertainment. In fact, when we surveyed over 1,400 students about their favorite classes, the most common answer wasn’t “engaging professor.” Instead, students said they valued...
Idea Generation Lesson Plan for Entrepreneurship Students
If your students keep pitching coffee shops and delivery apps, you are not imagining it. This pattern shows up semester after semester. The problem is not your students. It's the way we ask them to brainstorm. This idea generation lesson plan flips the usual order....
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