Lesson Plans
Engage your students with hands-on, experiential exercises. Teach critical skills like problem validation, financial modeling, and customer interviewing—no extra prep required.
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Improved: Pilot Your Purpose v2
Not every student dreams of becoming an entrepreneur but... Every student yearns to find their purpose. Regardless of their entrepreneurial ambitions, helping students define their purpose will give them a reason to learn entrepreneurial skills. Whether they want to...
Your Day 1 Problem
Students' eyes glaze over when they read the syllabus. How we can engage students and start teaching them entrepreneurship skills from the moment they walk into our classes? Jay Markiewicz from Virginia Commonwealth University developed a novel way to start your...
The NEW Marshmallow Tower Challenge
What is the Marshmallow Tower Challenge? The Marshmallow Tower Challenge is a 45-minute team exercise where students build the tallest freestanding structure they can from spaghetti, tape, string, and one marshmallow, then rebuild it after a short debrief. In an...
Teaching the Business Model Canvas: Part 1 – Intro
When we ran a workshop with Dr. Alex Osterwalder about how he teaches his Business Model Canvas, attendees were so excited about what he was sharing, 98% of them voted to change our schedule on the fly and extend his session from 60 to 90 minutes. The exercises he was...
Financial Modeling Showdown: A Game to Teach the Basics of Entrepreneurial Finance
If your students get bored (or anxious) when you start talking about finance, you know what's waiting for you: Disappointing and unrealistic financial projections. Financial modeling is incredibly difficult to teach in an engaging way. That's why, in addition to our...
Failure Resume
What is a Failure Resume? A Failure Resume is a growth-mindset exercise where students list their biggest failures, then reflect on what their single biggest failure taught them and how it changed their behavior. Instead of hiding failure, students learn to treat it...
Exercise: 60 Minute MVP
Imagine looking out at your classroom, and every student is talking and typing furiously. It's noisy. Students are learning together and teaching each other. There's a buzz of nervousness and excitement! This is by far, one of Justin and my favorite in-class...
Design Thinking 101: Design the Ideal Wallet
What is design thinking? Design thinking is a human-centered problem-solving process, popularized by Stanford's d.school, with five modes: empathize, define, ideate, prototype, and test. The Wallet Challenge (Design the Ideal Wallet) is the classic introductory...
Observe Customers Where They Are
Are your students shy about conducting customer interviews? Do your students struggle to collect information about problems from customer interviews? Observing customers is another great way to gather customer information. In some important ways, it can provide even...
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Teaching Entrepreneurship with AI: A Framework to Balance AI and Human Intelligence
It used to take students ten weeks to write a complete business plan. Today, in a world where teaching entrepreneurship with AI is unavoidable, a reasonably well-written prompt can produce a business plan in less than ten minutes. That's not a problem. That's ten...
Teaching Finance in Entrepreneurship: A Personal-First Lesson Plan
Teaching finance in entrepreneurship is consistently ranked one of the most challenging parts of a curriculum. Not because the content is too advanced, but because students don’t feel like it’s relevant enough to be worth the challenge of learning. Gen Z has the...
Step-by-Step AI Lesson Plan for Entrepreneurship Students in 2026
Your students are walking into class with real concerns about AI. And they aren’t shy about sharing them. Is it cheating? Is it killing the planet? Is it taking the job they’re spending four years studying for? These aren’t fringe opinions. They’re the loudest voices...
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