Teaching the Business Model Canvas: Part 3 – Test
Dr. Alex Osterwalder, one of the creators of the Business Model Canvas (BMC), uses a 3-step process to teach it to students. This article outlines his third step: How to test a business model canvas. In the first step of his process, Alex introduces students to the...
Teaching the Business Model Canvas: Part 2 – Apply
Dr. Alex Osterwalder, one of the creators of the Business Model Canvas (BMC) uses a 3-step process to teach it to students. The article outlines his second step: Fill-in-the-blank exercises to help students develop their own hypotheses. In the first step of his...
Teaching the Business Model Canvas: Part 1 – Intro
When we ran a workshop with Dr. Alex Osterwalder about how he teaches his Business Model Canvas, attendees were so excited about what he was sharing, 98% of them voted to change our schedule on the fly and extend his session from 60 to 90 minutes. The exercises he was...
Why Business Plans Don’t Work: The Game
If you want to get your students’ attention, tell them… “Business plans don’t work!” By the time they get to your class, your students will likely have heard that business plans are key to entrepreneurial success. This exercise will use a...Want More Exercises?
Check out the new...
