You can always tell when students are phoning in marketing assignments. The ads look fine. The copy sounds professional. But if you ask why one idea is better than another, the room gets quiet. They’ve learned how to make things look “good.” They haven’t...
Our students live on social media. But do they know how to make the best use of it (or how they’re being used by it)? With this exercise, your students can . . . Launch real ad campaigns on Facebook and Instagram Use social media to test demand for their MVPs...