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Finding Early Adopters: The Mechanical Pencil Challenge

Finding Early Adopters: The Mechanical Pencil Challenge

by Doan Winkel | Feb 25, 2019 | Classroom Tools, Exercises, Lesson Plans

Entrepreneurship students often struggle getting their first customers interviews because they lack a functional definition of Early Adopters. This exercise uses mechanical pencils, and a 10-minute competition between students, to introduce Early Adopters in a way...

More Wish Game: Entrepreneurship in Action

by Doan Winkel | Feb 18, 2019 | Classroom Tools, Curriculum, Customer Interviewing, Exercises, Idea Generation, Lesson Plans

“I look forward to The Wish Game every week – it’s so exciting to learn like this.” – J.L. (student) A Quick Review In my MBA course, I am running the Wish Game all semester, based on an exercise I heard about from Rebeca Hwang. Students wrote down 3...
Customer Interviewing: Valuable In Any Context

Customer Interviewing: Valuable In Any Context

by Doan Winkel | Feb 11, 2019 | Classroom Tools, Exercises, Lesson Plans, Teaching Guides, Teaching Strategies

As we highlighted previously, customer interviewing is a critical aspect of entrepreneurship. Whether starting a business, or working within a business to develop new products, understanding the experience of potential customers is necessary to deliver capture value...
Winning 1st Place at USASBE 2019

Winning 1st Place at USASBE 2019

by Justin Wilcox | Feb 4, 2019 | Classroom Tools, Conference, Curriculum, Customer Interviewing, Exercises, Idea Generation, Lesson Plans, USASBE2019

This year’s USASBE conference, a gathering of hundreds of the best experiential entrepreneurship instructors from around the world, was a harrowing one for us. We survived a strep throat breakout, an unimaginably poorly timed dead laptop, an all-nighter prepping...
The Wish Game Update: Entrepreneurship in Action

The Wish Game Update: Entrepreneurship in Action

by Doan Winkel | Jan 28, 2019 | Classroom Tools, Curriculum, Customer Interviewing, Exercises, Idea Generation, Lesson Plans

“I can see this course will be the furthest thing from what I had anticipated – but in a great way!” – Jessie S. (student) I learned about The Wish Game that Rebeca Hwang conducts in her Stanford entrepreneurship course, and my mind exploded with ideas for...
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