More Wish Game: Entrepreneurship in Action
“I look forward to The Wish Game every week – it’s so exciting to learn like this.” – J.L. (student) A Quick Review In my MBA course, I am running the Wish Game all semester, based on an exercise I heard about from Rebeca Hwang. Students wrote down 3...
Customer Interviewing: Valuable In Any Context
As we highlighted previously, customer interviewing is a critical aspect of entrepreneurship. Whether starting a business, or working within a business to develop new products, understanding the experience of potential customers is necessary to deliver capture value...
Winning 1st Place at USASBE 2019
This year’s USASBE conference, a gathering of hundreds of the best experiential entrepreneurship instructors from around the world, was a harrowing one for us. We survived a strep throat breakout, an unimaginably poorly timed dead laptop, an all-nighter prepping...

